Summary
This transformative mixed-use development redefines urban luxury, blending high-rise living, boutique hospitality, and curated retail at one of the most iconic intersections in Los Angeles. Soaring above the skyline, our signature tower offers sweeping city views, elevated living, and exclusive hotel experiences.
From skyline to street, every element is designed to captivate with Gensler's signature textured prismatic glass facade. Bold in scale and refined in detail, the project delivers striking architecture, seamless access, and a top-tier presence in one of L.A.’s most walkable, coveted corridors in the heart of Hollywood.
At street level, vibrant commercial spaces will anchor the neighborhood with top-tier dining, lifestyle, and cultural destinations. Designed for scale and elegance, the project brings together modern architecture, five levels of underground parking, and a destination-driven footprint — all in a walkable, globally recognized district.